Increasing Your Web Site’s Visibility Through Improved Positioning
One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.Writing ArticlesViral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your information on to the next person. By writing articles and including your information, along with a link to your website in the byline, you are building rapport with the reader (IE: showing your knowledge of the topic(s) in which you are writing) and also providing a way for the reader to easily click over to your website. If someone enjoys your articles they will forward them to others they know and/or include them as content in their e-newsletter or website. Website owners and e-newsletter publishers are always looking for content and by writing a number of credible articles they will certainly use these within their online publications. You can also submit your articles to websites such as Article City who will offer them to others who are need of content.Search EnginesSearch engines are a wonderful way to drive targeted visitors to your website, however most find it too difficult to achieve high rankings. There are two approaches to Search Engine Optimization: on-site and off-site optimization. On-site optimization, as the name implies, involves changing your current site. Examples include: inserting the keywords within the title portion of your website, changing the page links to directly relate to the keyword/key-phrases that you are optimizing (IE: if you are optimizing the key-phrase golden lamps, changing the page name from “xyzcompany.com/lamps.html” to “xyzcompany.com/golden-lamps.html”), increasing keyword density on your website (the percentage of times that a keyword appears on your page), and including the keywords in the meta-tags and alt-tags.Off-site optimization has two main elements: your domain name and incoming links. If starting from the beginning, research has shown that choosing a domain name that contains your main keywords separated by hyphens can improve positions. If your current site’s domain name is not keyword-rich, you may choose to build an “informational website” that is optimized to rank well for your targeted, most competitive terms. Building links, either for the informational web site or your current site has been shown to have a strong direct correlation to improved search engine rankings. The greater quantity and quality of links that you have to your web site the better. Ideally, links coming to your site from other web sites will have your targeted keywords in the anchor text, that is, the text that is underlined and clicked to get to your site.
Let’s re-cap On-site and Off-site optimization and then I will go into more detail that should help you properly develop an “info-site”.On-site Optimizationo Include the keywords within the title portion of each page (IE: in the upper left most corner of the browser window)o Change the page links. More descriptive page links that include the specific keyword/key-phrase that you are optimizing for with hyphens between each word favors positively for the search engines.o Keyword density is important in ranking high on the search engines because if the keyword/key-phrase appears a high percentage of time within a page, the search engine sees this page as important and this will increase your ranking for that keyword/key-phrase. A recommend keyword density percentage is between 3-10%. You can easily find the keyword density of a web page by utilizing this tool: Live Keyword Analysis. An additional note: search engine crawlers also place additional weight on keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in bold, and those that fall between the tags (IE: Keyword goes here).o Include the keywords in the meta-tags and alt tags. Although meta-tags do not carry the dominate weight in search engine rankings as they once did, it is still very important to include your keywords/key-phrases within the meta-tags of your site. Also, be sure to include the keywords in the alt-tags on your site.Off-site Optimizationo Exchange links with other websites that are relevant to yours. Be sure that these sites have a Page Rank of at least 4. Google’s search engine crawlers measure the popularity and relevancy of those sites that link to you.o Be sure to include the keywords/key-phrases within the anchor text of the hyperlinks that lead to your site.o Building an “info-site” to lead visitors to your main website. This is a powerful tool for increasing the number of targeted visitors to your site. This includes both on-site and offsite optimization techniques.Below are the steps to lead you through the process.1. Register a domain that contains the exact keyword/key-phrase that you wish to optimize and separate these keywords with hyphens. Remember: it does not matter if this domain is long because visitors will be clicking over from the search engine to your site, not typing out the URL. For instance, if our website sells web marketing consulting services and we wish to optimize the key-phrase web marketing consulting we may choose a domain such as: web-marketing-consulting-resources.com2. Be sure to include text links to every page on your site with the page names displaying the keywords that you are optimizing. Many sites bury the page links within images and the crawler cannot read these. By including text links to each page you can overcome this problem. As far as the names of your pages, include the keywords within the page names. For instance: web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html3. Each page should have a keyword/key-phrase density of 3-10%. Be aware that if you go much higher than this your pages can be red flagged as “over optimized” and may be punished by the search engines. Also, be sure to include the keyword/key-phrase within the title portion of each page (the upper left most corner of the browser window).4. Include a resources section within this info site that provides articles and links to other relevant sites that you have traded links with (they should have a Page Rank of at least 4). Write as many articles as possible and include them on this page along with a brief bio and a link to your website. The remainder of the articles should come from other credible resources within your industry.5. Include a graphical link on every page that links over to your main site. For instance, going back to our web marketing consulting business: If our company name is XYZ Web Marketing, we would include a link on every page that states “We recommend XYZ Company for all of your Web Marketing needs”. Somewhat like a sole advertisement for your business contained within this “info site”.6. Continue building your Resources page until it is packed with articles and quality links. I recommend having over 100 high quality links and at least 35 articles directly related to your industry.7. After and only after you have fully completed these steps should you submit your website to the search engines.
Cool Gadgets Shopper – Why You Need A Laser Light
If you wish to technically broach the concept of LASER, the first thing you should probably learn is that LASER is an acronym and it expands to Light Amplification by Stimulated Emission of Radiation. But to a layman, a LASER device is just another light source with a special property. It can be channelized into a single straight line and is visible from a longer distance while normal light sources just fade away into convex beams.Now, as the book “LASER: Light of a million uses” rightly points out, the uses of a LASER light source are plenty, but what are you buying it for? You might have seen professors dangling a pen during presentations and using it to point at screens. Well, that’s the simplest form of a LASER light and it is commonly used as a pointing device at slide shows and presentations. It doesn’t matter if you use red LASER or green LASER as long as it serves the purpose. With the rate of pollution due to fireworks, it would be nice to have a LASER light display instead of smoke and fire all across the sky on the fourth of July or Guy Fawkes’ Day. If you’re a pyromaniac, you may even choose to use LASER to ignite stuff like paper, cardboard boxes, cotton and matches. Use your creativity to even light a cigarette or a fat Cuban cigar if you are a smoker.In glass cutting industries, they are used for cutting glass with an impressive amount of precision and accuracy. This has recently been extrapolated to many other industries. If you’re in construction, this can be used to even measure distances and depths of structures. Its practical application in science extends to the fields of biology, spectroscopy and chemistry. A regular camper might consider the use of LASER beams to scare away wild animals. Unless you’re a soldier, you would not be carrying a high power LASER beam generator of more than 1W power because it becomes a potential weapon. Battlefields usually have a lot to do with LASER where they are used as weapons and beacons.While you don’t have to be a scientist, a little bit of scientific knowledge would help you understand how LASER is generated. The expansion of the term gives a very succinct description of how a LASER beam is created. Let’s take you back to the basics of matter; as you know, all matter is made of molecules which in turn are composed of tiny particles called atoms. An atom has a central nucleus made of protons and neutrons; small negatively charged particles called electrons circulate the nucleus in a way similar to that of the sun and the planets in the solar system. This is just a depiction of the balanced state of an atom. Consider that the atom is heated or given a bit of energy in some form – this causes the electrons in its orbit to go to an excited state resulting in the formation of an excited atom. If you extrapolate this concept to an object which contains millions of atoms, you have myriad atoms in their excited state. But how is the beam of red light generated? The answer is simple – the tendency of atoms to go back to their balanced state results in the creation of a light energy packet called a photon. It’s something like this – somebody gives you money, you become extremely excited and then you decide that you were better off when you didn’t have any money and throw it into a lake, except that there are a million other people like you dumping all their money in a lake. This way, when all the photons come together and travel in a single direction, it forms a LASER beam.It doesn’t take much to be enthralled by small LASER sources. The cool applications that it has attracts people from all walks of life – professors, architects, engineers and builders, security forces and even kids. Why? If you have to ask why, it just means that you do not know about LASER beams. What could be cooler than having a LASER light source in your hand? You can have light shows in different colors and have a lot of fun flashing it into your neighbor’s house while he struggles to comprehend where the source of the small red dot lies. You can even stand out from the smoking crowd in lighting your cigarette with a LASER light while people are using spirit lighters.There are different kinds of LASER pointers in the market and their size and structure depends entirely on the application for which they are to be used for. For instance, the smallest pointers are generally used by lecturers during presentations. Combination lasers can be used in LED torches and even for disco lights. If you are a clubber, you would have seen red, green and blue lights coming out from the ground for special effects while dancing at clubs. They are dual or combination Lasers. Have you seen red dots appearing on a person’s chest or forehead in movies when he is being targeted by the SWAT team or other special forces? Well, they are LASER gun-sights.If you own a LASER pointer, you would have probably shone it into the sky and checked to see if you can see how far it reaches. A small pointer LASER would probably not even be visible, while a larger light source may stretch through a certain distance; the only determinant of the brightness and the distance at which a LASER beam shines is the power of the beam. LASER pointers can vary from 5mW and go up to 300mW – these are available to the common public. Attempts to purchase beams of a higher power capacity require you to get attested documents stating the reason for the purchase. Of course, higher-power LASER beams are expensive. The more powerful cool gadgets get, the more will be the number of questions as to the danger it poses and the legal issues that accompany it. Unless you’re a doctor performing a LASER eye surgery, you would not want to shine your LASER beam directly into a person’s eyes; this could cause permanent damage and even blindness. Shine a LASER of mediocre power at a single point for too long and you’ll notice that the target becomes warm. Shining a higher power beam directly on the skin could cause burns and heat boils. This leads us to the next question of whether it is legal; the answer lies with how you use these beams. You could be arrested for shining LASER beams at airplanes and ships; the list has been recently appended with “football matches” when a fan chose to shine a LASER directly on the ground which affected the course of the game.If you’re just amazed by these things and are just looking to own one of these beauties, eBay or any of these auction sites would be a good choice for you. They come really cheap; however, the catch is that you’re not going to get the product in the advertisement. So, if you’re a person who can tell between a 5mW beam and a 20mW beam, look somewhere else; if you don’t, go ahead and use auction websites. Let’s say you are a professor looking to acquire a LASER source for a spectroscopy experiment; in this case, stay away from eBay. Instead, browse through the many online forums that have LASER pointers as the core topic. K-mart, Wal-Mart and Target are good places to start while you can also visit the websites of specialty shops online to order your beam.
Benefits of Sports Nutrition on Your Health
There are a lot of misconceptions out there about sports nutrition and whether or not it’s appropriate for people who aren’t athletes. This is a somewhat understandable fear, as the media at large often likes to sensationalize the diets or supplement regimens of famous athletes. Adding in the media’s fascination with aggrandizing sports figures and elevating them onto pedestal and it’s easy to feel like the rules that apply to them don’t apply to you whether dietary or otherwise. The fact of the matter is, there is a lot that most people can learn from sports nutrition health, and they can gain a lot of benefits from incorporating the dietary insights athletes have learn for their own food consumption.The ironic thing about this public fear is the fact that most dietary changes over the least hundred years have started out in what it now known as optimum sports nutrition. If you look at the general and fairly predictable pattern for dietary changes and trends, you’ll notice that they tend to start with elite athletes and then trickle their way down to the rest of us. In fact, this is true for certain medical treatments in addition to diet.If you look at the trends closely, you’ll even see that dietary changes tend to start with the most EXTREME athletes out there professional bodybuilders. This is due to two simple facts. First, bodybuilders regularly experiment with massive body modulation and re-composition in order to compete in their sport. Secondly, bodybuilders tend to be the ones most willing to try absolutely anything. It’s true that most people don’t want to look like a pro bodybuilder or to go nearly as far as they go in their experiments, but those experiments are precisely the reason why meal replacements, protein shakes, multivitamins, weight training, and lower carbohydrate diets and many more breakthroughs have all entered the mainstream fitness world.In many ways, we are all eating the way we are because of insights found in the world of sports nutrition even if we’re not conscious about it.So now that I’ve hopefully dispelled some of the fear and unnecessary distance that might keep you from embracing sports nutrition as a great way to lose weight and build muscle as an amateur, what benefits can you expect from consciously incorporating these dietary protocols into your life?For starters, you are likely to drastically reduce the number of times that you get sick. Professional athletes can’t afford to get sick, and as such they have devised nutritional programs that tend to promote vibrant good health. Professional athletes are also unable to take too much time lying around sore and beaten up from their training, so you can expect to recover faster from your workouts.If you follow a solid sports nutrition health plan than you are likely to reach your fitness and performance goals much quicker than if you followed a standard American diet or a slightly healthier variation on it. There’s no reason to spend two months trying to lose five pounds when you go do it in two weeks with the right nutritional program.Overall, optimum sports nutrition is designed to allow the human body to function at its best. That’s something that everyone can benefit from- whether you’re a computer programmer who likes to row on the side, a new mother looking to lose your baby fat quickly, or just an average Joe who wants to look and feel better than ever before.